This year, Sapporo Breweries Ltd. (@sapporobeer.jp) and Hokkaido University, both celebrating their 150th Anniversary1, are collaborating to create a new beer. Over 100 years ago, Hokkaido University successfully bred Japan’s first beer barley variety, “Hokkaido University No. 1.” Sapporo Breweries adopted this research achievement and incorporated it into their beer production. “Hokkaido University No. 1” is said to have significantly contributed to improving the quality of domestic beer ingredients as Japan’s first artificially hybridized beer barley variety. Using “Hokkaido University No. 1” as one of the ingredients, Sapporo Breweries and Hokkaido University will develop a special beer commemorating their milestone years.
On Monday, January 26, 2026, Sapporo Breweries held its annual policy briefing at the Keio Plaza Hotel Sapporo. During the event, Mr. Narihisa Makino, Senior Executive Officer and Head of the Hokkaido Division at Sapporo Breweries, announced the project with Hokkaido University, stating, “We plan to release it as a product under the Sapporo Beer Classic brand in Hokkaido in the summer of 2026.”
At the reception held afterward, Hokkaido University President Kiyohiro Houkin took the stage, stating, “It is a great honor that Sapporo Beer, with roots in Hokkaido’s pioneering history, and Hokkaido University are both celebrating their 150th anniversaries. I have high expectations for this commemorative beer using Hokkaido University No. 1 from the Classic brand.”
What kind of beer will be brewed from this barley steeped in history and stories?
Please stay tuned for future announcements of detailed product information.
1In 2026, Hokkaido University will celebrate its 150th anniversary since its founding, and Sapporo Breweries will celebrate its 150th anniversary since its establishment.